About Us

Welcome to Stay Salty Co!

 

Our Journey: From Beach Lovers to Sand-Free Beach Towel Entrepreneurs, Inspired by an "Aussie Icon"


G'day, I'm Nicole, and my husband Shaun and I are passionate about the sun, surf, and sand that Australia's stunning beaches offer. Our weekends were often spent along the coast, soaking up the waves and sunshine. But, like many fellow beachgoers, we faced a common issue – sand sticking to our towels. This frustration became the spark for our journey into entrepreneurship, and it ultimately led us to create our own sand-free beach towel brand.


Our adventure began with a simple question: could we find a solution to this age-old problem? We decided to dive deep into the world of textile technology, committed to discovering a fabric that could repel sand and provide the ultimate beach towel experience. After months of research and experimentation, we stumbled upon a microfiber fabric with incredible sand-repelling properties.


This fabric became the cornerstone of our venture, and we set out to craft the perfect beach towel. Our goal was to create a towel that not only resisted sand but also excelled in quick-drying and absorbency – everything we wished for during our beach trips.


But here's where our story takes an Aussie twist. As we brainstormed designs for our sand-free beach towels, we drew inspiration from an iconic piece of Australian clothing – the flanno, short for flannel shirt. Aussies have a deep affection for their "flannos," and these plaid shirts are a staple in many wardrobes, especially during the cooler months.


We thought, "Why not bring a touch of Aussie flair to our beach towels?" Thus, we incorporated the classic flanno patterns into our towel designs. The result? Beach towels that not only repelled sand but also showcased the quintessential Australian spirit. It was a nod to our roots and a way to celebrate our love for this sun-drenched land.


After countless trials and adjustments, we finally achieved our dream – the sand-free beach towel with a distinctive Aussie twist. It was a game-changer, and we couldn't wait to share it with fellow beach lovers. That's when we decided to start our own beach towel brand.


Our journey as entrepreneurs has been nothing short of incredible. We've witnessed our sand-free beach towels gain a devoted following. What makes our business unique is our deep-rooted love for the beach and our belief in the power of innovation. This personal connection is evident in every aspect of our business, from the quality of our towels to our commitment to eco-friendly practices and sustainability.


Today, our sand-free beach towel brand is not just a business but a testament to our passion for the beach and our belief in the power of innovation. Our towels have become an essential accessory for beach lovers across Australia, transforming beach days into stress-free, sandy adventures with a touch of Aussie charm.


So, the next time you're planning a beach trip, consider bringing along one of our sand-free beach towels, inspired by an Aussie icon – the flanno. You'll not only be supporting a business born out of pure love for the beach but also ensuring that your beach days are free from the hassle of sand-covered towels with a touch of Aussie style. Here's to our journey, from beach lovers to sand-free beach towel entrepreneurs, celebrating the beauty of the beach and the spirit of Australia!

Stay Salty! x